We build B2B Marketing Strategy for SaaS, fintech, and law firms: positioning, channels, and CRM connected into one engine you can measure.
B2B strategy failures
Seven owned artifacts
Seven artifacts, each with a named owner and a sign-off: a positioning statement, an ICP and buying committee map, an offer stack, a channel P&L thesis, a CRM attribution model, a 12-month roadmap, and a board scorecard.
This is B2B GTM strategy you can run, not a deck that sits unused. It is the same strategy layer we have built inside engagements for Worldpay, Konica Minolta, and Halliburton, and it is where every dollar of execution gets its orders.
Strategy plus shipping
One, we stay: consultants hand off a deck, we run the first 90-day rollout. Two, every recommendation gets a channel owner, a metric, and a review cadence. Three, the same team writes the thesis and ships the campaigns, backed by 19+ years and a team across three continents.
Four, we decide what not to fund: Gartner’s 2025 CMO Spend Survey has budgets flat at 7.7% of revenue, and 59% of CMOs call theirs insufficient. Choices beat coverage.
Weeks one to twelve
No six-month research phase.
Weeks 1 to 2: the B2B positioning and ICP audit, plus the buying committee map, signed by your leadership.
Weeks 3 to 6: the offer test, the channel P&L thesis, and CRM attribution live.
Weeks 7 to 12: one quick-win campaign in market, the first board scorecard, and the first scale test. The work is sequenced so strategy can show up in pipeline by day 90, not in a binder next year.
Board scorecard KPIs
Five KPIs on one scorecard: qualified pipeline, CAC payback, win rate by ICP segment, sales cycle days, and marketing-sourced revenue. Gartner puts the typical B2B buying group at 6 to 10 decision makers who spend only 17% of the journey with vendors, so we measure movement through the committee, not clicks.
Every number runs inside your CRM where finance can audit it. That discipline is how our client engagements average a 230% ROI.
Client revenue on record
One maps your whole engine. The other finds what to scale next quarter.
For teams with traction deciding where growth money goes.
B2B growth strategy steps
Stage and revenue fit
Questions strategy buyers ask us first
B2B strategy frameworks
Stop depending on referrals. Demand programs that fill pipeline.
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Make the choices that put you on the shortlist, and read them in pipeline every month.
