PPC Management Agency for B2B

Paid accounts managed for pipeline, not clicks.

Enlimited is the PPC management agency for B2B teams running Google, LinkedIn, and Meta. We manage the accounts weekly and tie spend to pipeline.

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B2B paid media budget leaks

Why B2B PPC management leaks budget inside good companies

Junk conversions.

The bidding algorithm learns from form fills, not CRM opportunities. It gets very good at finding junk.

Blind algorithms.

Sales cycles run 60+ days, but no offline conversions flow back. Google never sees what closed.

Broad match drift.

Broad match plus Smart Bidding with no negative discipline. Spend drifts to consumer searches every week.

Default PMax.

Performance Max runs out of the box: no asset groups, no audience signals, no B2B guardrails.

Tolerated CPLs.

A $200+ LinkedIn CPL gets accepted as normal instead of testing offers, audiences, and formats.

Blended reporting.

Brand and non-brand sit in one number. Brand carries the account while non-brand hides the waste.

Stop My Budget Leaks

The paid operating layer

PPC management is the operating layer of a bigger system.

PPC account management

What our PPC management agency touches every week

The weekly cycle covers bids, budgets, search terms, and negatives across Google, LinkedIn, and Meta, plus conversion tracking stitched from pixel to GA4 to CRM.

Reporting splits brand from non-brand, so you see what actually earns. Creative ships on a cadence: RSA copy, LinkedIn video, and Performance Max assets.

Worldpay ran this cycle for 18 months: cost per click fell 53% while the account influenced $7.9M in pipeline.

Cross-platform PPC operations

B2B PPC management, without the lock-in

Bidding trained on CRM stages, with offline conversions feeding the algorithm.
One strategist owns Google, LinkedIn, and Meta, not three silos.
Search terms and negatives reviewed weekly, not cleaned up quarterly.
You own the account, pixel, and data. Month to month.

That last one matters: 19+ years in, we still earn the renewal monthly.

The takeover plan

The first 90 days of management

Days 1 to 14: access audited, the pixel, GA4, and CRM stitch verified, conversion actions remapped to CRM stages, and the negative lists refreshed.

Days 15 to 45: brand and non-brand reporting split goes live, offline conversion imports turn on, and Performance Max gets rebuilt with asset groups and audience signals.

Days 46 to 90: the first creative and landing page tests ship, and a weekly dashboard shows CAC by channel, many teams’ first clear view. Timelines are estimates from past work, not guarantees.

Pipeline reporting

Measuring B2B paid search management

Cost per SQL and cost per opportunity, not cost per lead.
Pipeline and closed-won revenue by campaign and channel.
Brand versus non-brand contribution, reported separately.
Wasted spend flagged: search terms with clicks and zero conversions.

RepairDesk cut cost per lead 91% once bidding learned from real opportunities.

Managed account results

Numbers from accounts we manage

65%

Lower training costs

Enterprise Tech

$7.9M

Pipeline
influenced

Fintech

500%

Company growth

Financial Services

300%

More conversions

Law Firm

43%

Pipeline growth

B2B SaaS

35+

Enterprise appointments

B2B SaaS

See the case study

65% Lower training costs

Enterprise Tech

See the case study

$7.9M Pipeline influenced

Fintech

See the case study

500% Company growth

Financial Services

See the case study

300% More conversions

Law Firm

See the case study

43% Pipeline growth

B2B SaaS

See the case study

35+ Enterprise appointments

B2B SaaS

See All Case Studies

Start with the audit that fits.

One inspects your paid accounts. The other inspects the whole growth system.

Pipeline Media Audit

For teams with $5K+ monthly spend and rising CPLs.

Start the Audit

Demand Engine Audit

For teams whose whole funnel needs the inspection.

Book the System Audit

Positioning and offer review
Tracking and attribution check
Funnel and CRO teardown
Channel efficiency scoring
30-day fix plan
Clear go/no-go call

Paid account takeover process

Four steps from leaking spend to traced revenue.

Step 01. Strategize

Audit the accounts.

Every campaign, conversion action, and search term gets checked against one question: does this feed pipeline or just activity?

Step 02. Execute

Rebuild the system.

Tracking, negatives, bid strategies, and asset groups get rebuilt in order, with offline conversions wired before budgets move.

Step 03. Measure

Trace the revenue.

Every dollar of spend maps to SQLs, opportunities, and closed-won revenue inside your CRM, split brand from non-brand.

Step 04. Accelerate

Scale what closes.

Budget shifts to the campaigns producing closed deals. Underperformers get fixed, paused, or cut, reviewed with you weekly.

Map My Takeover

B2B paid fit criteria

Who our B2B PPC management is built for.

Good fit: B2B teams spending $5K to $150K per month across Google, LinkedIn, and Meta, with $10K+ deals, sales cycles past 30 days, and HubSpot or Salesforce.

Not a fit: spend under $3K per month, pure B2C ecommerce, no sales team, no CRM access, or results expected inside 30 days.

Tell us what's broken.

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PPC buyer questions

PPC Management Agency FAQs

What does a PPC management agency actually do differently from an in-house team?

A PPC management agency runs the weekly operating cycle most in-house teams cannot staff: bid and budget governance, search term and negative reviews, offline conversion maintenance, creative testing, and board-level pipeline reporting across Google, LinkedIn, and Meta.

How is B2B PPC management different from B2C PPC?

Longer sales cycles change everything. B2B accounts bid on CRM stages instead of purchases, import offline conversions, lean on LinkedIn to reach buying committees, and measure cost per opportunity, not cost per sale.

How much does a PPC management agency cost?

Market pricing runs as a retainer or a percent of spend. Typical Enlimited engagements run $2K to $15K+ per month, month to month, with 30-day written notice and no 12-month lock-in. Details live on our pricing page.

Should we run LinkedIn Ads or Google Ads for B2B?

Both, split by intent. Google captures buyers already searching, usually at a lower cost per lead. LinkedIn reaches the buying committee before the search happens and tends to produce stronger sales conversations.

Who owns the ad accounts, pixel, and conversion data?

You do, always. Accounts, pixels, audiences, and conversion data stay in your name from day one, so nothing is held hostage if we ever part ways.

How long before results after you take over an account?

Tracking fixes and waste cleanup land in the first 30 days. Cost per lead usually improves in 60 to 90 days, and pipeline compounds over the following quarters. These are estimates, not guarantees.

B2B advertising resources