Paid Social Agency for B2B

Turn scrolling buyers into booked sales calls.

We are a paid social agency for B2B SaaS, fintech, and law firms. LinkedIn and Meta, wired into your CRM, measured in pipeline.

AD BUDGET LEAKS

Why paid social burns cash inside good B2B companies

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Expensive dead leads.

LinkedIn leads cost three figures each, and sales cannot name one closed deal behind them.
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Unclosable form fills.

Meta traffic looks great in the dashboard, then sales works the form fills and closes nothing.
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Leads never contacted.

Lead Gen Forms never sync to the CRM, so hot buyers wait days and go cold.
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Cold retargeting spend.

Retargeting runs against audiences with no intent signal, so you pay to chase strangers.
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Impression-only reporting.

The report shows CTR and CPM. Nobody can tie one dollar to one closed deal.
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Creative burns out.

Ads fatigue by week three, and there is no engine feeding fresh assets behind them.

Inside the Demand Engine

Full-funnel B2B paid social is one part of a bigger system

Paid Social Services

What our paid social work includes

Paid social is Layer 4 of our Six OS, and it never runs alone. The audience layer, the creative engine, and the conversion path get built before we scale a dollar of spend.

On LinkedIn that means Sponsored Content, Thought Leader Ads, Document Ads, and Lead Gen Forms. On Meta it means Advantage+, retargeting, and lookalikes built from your closed-deal lists. Google Ads is paid search, not paid social, so it lives on our paid media pages.

Each format gets booked to the funnel stage it belongs in: Metadata’s 2026 benchmark put LinkedIn’s native forms at $193 per lead against $346 for landing pages, so forms carry volume up top while landing pages qualify high-intent buyers below.

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AD Account Ownership

Four things we do differently

  • You own the ad accounts, audiences, and creative from day one.
  • A senior strategist runs it. The founder answers for it.
  • Month to month. The work earns the next month.
  • One scoreboard: closed pipeline. Not MQLs, clicks, or impressions.

73% of clients stay year after year. 19+ years of operating. 320+ businesses scaled.

Your First Quarter

What changes in the first quarter

Paid social moves first because your buyers are already scrolling. The first 30 days wire the pixel, the Conversions API, offline conversion imports, and audiences built from your closed-deal lists.

Days 30 to 90 bring creative and format tests, where the first cost-per-lead cuts usually land. Real compounding takes six to twelve months, because B2B sales cycles are long.

Worldpay compounded over 18 months: cost per click down 53% and $7.9M in pipeline influenced. RepairDesk hit 280% of its MQL goal across twelve. Nobody honest promises closed revenue in 30 days.

Our benchmarks are estimates based on past campaigns and public data, not guarantees of future results.

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Revenue Attribution

How we measure B2B paid social

  • Every lead tracked from first touch to closed deal inside your CRM.
  • LinkedIn Conversions API and Meta CAPI wired for server-side signal.
  • Closed-won deals flow back to the platforms, so bidding optimizes on revenue.
  • Self-reported source captured, because pixels miss what buyers remember.

We built Worldpay’s attribution in Salesforce Pardot before scaling a dollar. RepairDesk generated 155% revenue against marketing budget.

RESULTS ON RECORD

Client results from SaaS, fintech, and law

65% Lower training costs

Enterprise Tech
$7.9M Pipeline influenced

Fintech
500% Company growth

Financial Services
300% More conversions

Law Firm
43% Pipeline growth

B2B SaaS
35+ Enterprise appointments

B2B SaaS

Start where your pipeline breaks first.

One shows you where paid spend leaks. The other works every lead your ads create.

Pipeline Media Audit

For teams spending $5K+ a month with no revenue trail.

Book My Audit
Growth marketing agency free marketing plan: 90-day growth strategy and marketing performance audit to uncover traffic, funnel, and conversion leaks

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Pilot

For teams whose paid leads wait days for a follow-up.

Start the Pilot
  • Built into your CRM
  • Qualifies every form fill
  • Follows up in minutes
  • Human override on everything
  • Weekly pipeline reporting
  • 30-day pilot scope

PAID SOCIAL FIT

Who this paid social agency is built for.

Good fit: B2B SaaS, fintech and financial services, and law firms doing $500K to $30M in revenue, with deals worth $10,000 to $500,000, a working sales team, and a CRM.

Not a fit: no clear ICP, a broken offer, low-value high-volume ecommerce, or agency work at freelancer prices.

Tell us what's broken.

Questions buyers ask on the first call

Paid Social Agency FAQs

A paid social agency for B2B plans, runs, and measures LinkedIn and Meta campaigns that feed a sales pipeline, not a vanity dashboard. The work covers three jobs: Audience and offer: who sees the ad and why they act. Creative and formats: assets matched to each funnel stage. Measurement: every lead tied to revenue in your CRM. For Guidance Residential, that system cut cost per lead 62% while ad spend grew from $15,000 to $100,000 a month.
B2B paid social sells to a buying committee, not an impulse buyer. High-value deals involve several decision-makers and months-long cycles, so ads must build trust before they ask for a meeting. LinkedIn carries the high-intent targeting by role, company, and industry. B2B Meta ads carry retargeting and demand creation at lower cost. B2C optimizes for the purchase click. B2B optimizes for the pipeline behind it.
Two budgets: media and management. Metadata's 2026 benchmark, built from 153 advertisers and $57.6M in spend, puts the median LinkedIn lead at $202 and Facebook at $145, so plan media around your market, not a guess. Our management fee runs inside a standard retainer: most B2B clients invest $2,000 to $10,000 per month depending on channels and scope, month to month with 30-day written notice. Full ranges sit on our pricing page. Source: https://metadata.io/b2b-advertising-benchmarks
Expect early signal in 60 to 90 days and real compounding at six to twelve months. Paid channels move first because buyers are already in the feed, but B2B sales cycles decide how fast clicks become contracts. A Houston personal injury firm tripled conversions in five months on 25% less ad spend. Anyone promising closed revenue in your first month is selling a campaign, not a system.
LinkedIn leads because it targets by role, company size, and industry, which is where high-intent B2B LinkedIn advertising budgets belong. Meta earns its share on retargeting and demand creation, warming the same buyers between LinkedIn touches at cheaper reach. TikTok enters only when your ICP verifiably spends time there. And you do not need a separate LinkedIn ads agency plus a Meta shop. One team runs both against one scoreboard.
Ad platform numbers, CRM numbers, and sales anecdotes usually disagree, so we make the CRM the referee. Campaigns, contacts, and deals connect from first click to signed contract, closed-won outcomes stream back to LinkedIn and Meta for revenue-based bidding, and a self-reported source field catches the influence pixels miss. For Introzy, we built the HubSpot attribution layer first, then scaled the media behind it.

Your buyers are scrolling right now.

Let us build the system that reaches them first and can help prove it in pipeline, every month.

Talk to a strategist