PPC Agency for B2B

Every ad dollar answers to your pipeline.

We are a PPC agency built for B2B. Google, LinkedIn, and Meta campaigns measured on cost per SQL, not cost per click.

Wasted B2B ad spend

Why B2B PPC budgets buy clicks instead of pipeline

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Wrong target.

Optimizing to cost per lead when the real number is cost per SQL and closed revenue.
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Broken handoff.

No GCLID capture and no CRM writeback, so the ad platform never learns which leads closed.
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Short windows.

Default 30-day conversion windows sit on B2B sales cycles that often run six months or longer.
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Platform math.

LinkedIn judged on in-platform leads, never on influenced pipeline your sales team can confirm.
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Consumer playbook.

Meta and display run like B2C, so budget reaches thousands of people who will never buy.
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No definition.

Sales, RevOps, and marketing each define a qualified lead differently, so reporting never agrees.

Inside the Demand Engine

Paid media works when the system behind it works

PPC channels covered

Google, LinkedIn, and Meta

Most B2B buyers do not sit on one platform. They search Google when the problem turns urgent, research vendors on LinkedIn, and come back weeks later through retargeting.

We run B2B paid search on high-intent and competitor-alternative terms, with negative keyword lists that block job seekers, students, and consumer traffic before it costs you money.

LinkedIn carries the ICP and buying committee work. Meta and display handle retargeting only, at a budget share that matches how B2B buyers actually decide.

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CRM attribution layer

Tracking that sales trusts

  • GCLID capture on every form, written back to HubSpot or Salesforce
  • Offline conversion actions for MQL, SQL, opportunity, and closed won
  • Conversion windows extended to match six and twelve month sales cycles
  • Influenced pipeline reported next to sourced pipeline, in one dashboard

The platform then optimizes toward closed revenue instead of cheap form fills.

Lead quality signals

The lead quality problem

The most common failure we fix is not traffic volume. It is lead quality. Forms fill up, sales books calls that no-show, and nobody can say which keyword created a real opportunity.

We grade every lead inside the CRM, then feed those grades back into bidding as offline conversions. Junk sources lose budget within weeks instead of quarters, and your best keywords finally get funded.

That is the difference between a lead vendor and a PPC agency for complex B2B sales cycles.

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Reporting and cadence

B2B PPC reporting cadence

  • Live dashboard connecting ad spend to pipeline generated and closed revenue
  • Weekly read on cost per SQL by campaign and by channel
  • Monthly review with your sales, RevOps, and marketing leads
  • Quarterly plan covering budget shifts, creative, offers, and testing

You see the same numbers we do, in the same room, every week.

Paid media results

Proof from SaaS, fintech, and law firm campaigns

65% Lower training costs

Enterprise Tech
$7.9M Pipeline influenced

Fintech
500% Company growth

Financial Services
300% More conversions

Law Firm
43% Pipeline growth

B2B SaaS
35+ Enterprise appointments

B2B SaaS

Two ways to start with our PPC agency.

Both begin with your ad accounts, your CRM, and your close rates. Scope and terms are agreed before any work starts, and both are month to month.

Get My Free Pipeline Teardown

For teams whose pipeline leaks between click and closed deal.

Free Demand Audit
Growth marketing agency free marketing plan: 90-day growth strategy and marketing performance audit to uncover traffic, funnel, and conversion leaks

Pipeline Agent Pilot

An always-on rep that books meetings while you sleep.

Start My Pilot
  • Built directly into your CRM
  • Qualifies inbound, follows up outbound
  • Playbooks and prompts included
  • Human override on everything
  • Weekly pipeline and show-rate reporting
  • Ends with a go/no-go

Paid media fit

Who this is built for.

B2B SaaS, fintech, and law firms. Deals worth $10K or more. A CRM in place. Sales cycles measured in months.

Not a fit for ecommerce, one-off campaigns, or teams with no CRM.

Tell us what's broken.

Questions B2B teams ask before moving ad budget

PPC Agency FAQs

We build and run paid media that creates pipeline, not clicks. Account structure, targeting, creative, landing pages, and CRM tracking, all measured on cost per SQL and closed revenue.
Cleaner data in 30 days, better lead quality by 60, and a stable cost per SQL by 90. Closed revenue follows your sales cycle, not our timeline.
Campaign management across Google, LinkedIn, and Meta, keyword and audience research, negative keyword control, ad creative, landing page direction, GCLID capture, offline conversion imports, and one pipeline dashboard.
It depends on ad spend, channels, and the tracking work needed upfront. Engagements run month to month with 30 days written notice. Scope and terms are agreed before any work starts.
We report cost per SQL, pipeline generated, influenced pipeline, and closed revenue by campaign. Clicks and cost per lead sit in the appendix, not the headline.

Ready for paid media that reports pipeline, not clicks?

Bring us your ad accounts and your close rates. We will show you what a pipeline-first PPC agency changes in ninety days.

Talk to a Strategist