B2B buyers move across platforms. They search Google when the problem turns urgent, research vendors on LinkedIn, and come back weeks later through retargeting.
We run paid search on high-intent and competitor-alternative terms, with negatives that block job seekers, students, and consumers. Worldpay’s cost per click fell 53% in 18 months.
LinkedIn carries the ICP and buying committee work. Meta and display handle retargeting only, at a budget share that matches how B2B buyers decide.
The most common failure we fix is lead quality. Forms fill up, sales books calls that no-show, and nobody can say which keyword created a real opportunity.
We grade every lead inside the CRM, then feed those grades back into bidding as offline conversions. Junk sources lose budget within weeks instead of quarters, and your best keywords finally get funded.
A Houston law firm got 3x more conversions on 25% less ad spend in five months.
B2B companies with high-value deals, a CRM in place, sales cycles measured in months, and a sales team.
We pass on ecommerce, one-off campaigns, and teams with no CRM.
Tell us what's broken.
Questions B2B teams ask before moving ad budget
PPC Agency FAQs
A PPC agency builds and runs paid media that creates B2B pipeline: account structure, targeting, creative, landing pages, and CRM tracking, measured on cost per SQL and revenue.
Expect cleaner data in 30 days, better lead quality by day 60, and a stable cost per SQL by day 90. Closed revenue follows your sales cycle.
Campaign management across Google, LinkedIn, and Meta, keyword and audience research, negative keyword control, ad creative, landing page direction, GCLID capture, offline conversion imports, and one pipeline dashboard.
Cost depends on ad spend, channels, and the tracking work needed upfront. Engagements run month to month with 30 days written notice. Ad spend stays separate from our fee.
We report cost per SQL, pipeline generated, influenced pipeline, and closed revenue by campaign. Clicks and cost per lead sit in the appendix.
PPC and Paid Media Resources
Frameworks behind the pipeline work
Stop depending on referrals. Demand programs that fill pipeline.