Free Marketing Plan
Free Marketing Plan

Google Ads Agency for B2B

Search spend that shows up in your CRM.

We are the Google Ads agency for long B2B sales cycles. Our Google Ads management services bid Search, PMax, and AI Max on deals.

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alison commercial real estate
carrefour
dmcc
dominos
gadgetx
grabem
malala fund
verizon
worldpay fis
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Atombeam
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Introzy TM Black
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Sullivan Legal Solutions
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Google Ads budget leaks

Why Google Ads accounts leak spend in good companies

Bidding on noise.

Smart Bidding chases the cheapest conversion. With no deal data flowing back, it means students, job seekers, and spam.

Consumer intent.

B2B keywords carry double meanings: the same query comes from buyers, students, and job hunters.

Volume-hungry PMax.

Performance Max set to maximize conversions fills the funnel with cheap junk unless a funnel-stage goal caps it.

Blind AI Max.

AI Max expands matching and URLs on its own. Without page controls, buyers land on the wrong pages.

Missing GCLIDs.

No click IDs captured at the form means closed deals can never be matched back to the ads.

Inflated ROAS.

Brand terms make the account look brilliant. Strip them out and the real growth number appears.
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Inside our Growth System

Our Google Ads management services sit in one system.

Google Ads build

What our Google Ads agency builds in your account

Search campaigns run exact and phrase with Smart Bidding. Performance Max gets rebuilt for B2B: asset groups by segment, audience signals, and a funnel-stage conversion goal.

AI Max for Search rolls out with page controls and brand guardrails, and Enhanced Conversions for Leads feeds deal outcomes back through Google’s Data Manager API.

That feedback loop is the difference. Worldpay wired attribution before scaling spend, and $7.9M in pipeline followed over 18 months.

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Performance Max for B2B

Paid search, built for B2B deals

  • Conversion goals mapped to CRM stages: SQL, opportunity, and closed-won.
  • PMax capped by a funnel-stage goal so volume never outruns quality.
  • AI Max adopted with controls, never switched on and forgotten.
  • Your account, your click data, your conversion stream. Month to month.

That is 19+ years of paid search scars, written into the setup.

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Rebuild plan

Your account’s first quarter

Days 1 to 14: click ID capture verified at every form, conversion actions remapped to pipeline stages, and a broad match and negatives audit.

Days 15 to 45: Enhanced Conversions for Leads goes live through the Data Manager API, Performance Max is rebuilt, and AI Max launches with page controls.

Days 46 to 90: brand and non-brand results separate, the first ad and landing page tests run, and cost per opportunity becomes visible. Timelines vary by account.

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Closed-won tracking

Google Ads measured in pipeline

  • Cost per opportunity and cost per closed deal by campaign.
  • Non-brand performance reported on its own, where real growth lives.
  • Click-to-CRM match rate, so the feedback loop stays healthy.
  • Search term waste, flagged weekly and cut.

RepairDesk paired paid search with HubSpot tracking and cut CPL 91%.

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Paid search results

Client outcomes across all verticals

Konica_Minolta_logo
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Web application development workspace showing camera lens technology and laptop used in Konica Minolta partner portal project

65%

Lower training costs
Enterprise Tech
Worldpay-Logo.wine
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worldpay 4

$7.9M

Pipeline
influenced

Fintech
GR_Logo_Flag_Clear_L_1050x1050_RGB-01
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Guidance Residential team at an Islamic home financing expo booth showcasing Shariah-compliant mortgage solutions

500%

Company growth
Financial Services
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Houston Metro light rail on Fannin Street in downtown Houston Texas representing the local market targeted by Enlimited's law firm marketing and local SEO campaigns

300%

More conversions
Law Firm
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Quantal Security access control dashboard showing enterprise pipeline results, demand generation agency Enlimited

43%

Pipeline growth
B2B SaaS
Atombeam
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AtomBeam Neurpac USN tactical links defense demonstration at military conference, demand generation agency Enlimited

35+

Enterprise appointments
B2B SaaS
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43% Qualified pipeline
B2B SaaS
See the case study →
35+ Enterprise appointments
B2B SaaS
See the case study →
65% Lower training costs
Enterprise Tech
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$7.9M Pipeline influenced
Fintech
See the case study →
62% Lower cost per lead
Financial Services
See the case study →
3x More conversions
Law Firm
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Choose your starting audit.

The first covers your ad accounts. The second covers everything that touches revenue.

Live Demand Audit

For funnels leaking between the click and the contract.

Free Demand Audit
Growth marketing agency free marketing plan: 90-day growth strategy and marketing performance audit to uncover traffic, funnel, and conversion leaks

Pipeline Media Audit

For Google Ads accounts running without deal-level tracking.

Book Media Audit
  • Positioning and offer review
  • Tracking and attribution check
  • Funnel and CRO teardown
  • Channel efficiency scoring
  • 30-day fix plan
  • Clear go/no-go call

Google Ads rebuild process

Four steps from wasted clicks to closed deals.

Step 01. Strategize

Audit the account.

Campaign structure, match types, conversion actions, and click ID capture get graded against one standard: does deal data flow back?

audit

Step 02. Execute

Rebuild the tracking.

Enhanced Conversions for Leads, the Data Manager API connection, and CRM stage mapping go in before a single bid changes.

systems

Step 03. Measure

Trace the revenue.

Campaigns report in opportunities and closed-won dollars, with brand and non-brand separated so nothing hides.

growth

Step 04. Accelerate

Scale what closes.

Spend concentrates on the campaigns and queries that produce contracts. The rest gets tightened, tested, or turned off.

growth
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Who we work with

Who our Google Ads agency is built for.

Built for: B2B teams with high-value deals, sales cycles past 30 days, a sales team, and a CRM ready for offline conversions.

We pass on: B2C ecommerce, low-ticket deals, teams with no sales function, and verdicts expected in 30 days.

Tell us what's broken.

Google Ads buyer questions

Google Ads Agency FAQs

A Google Ads agency built for B2B wires deal outcomes into the platform: conversion goals mapped to CRM stages, offline conversions flowing back through the Data Manager API, Performance Max rebuilt with audience signals, and reporting split brand from non-brand.
B2B brings fewer clicks, longer cycles, and bigger deals. B2C optimizes to purchases inside the platform. B2B imports outcomes from the CRM weeks later, accepts higher cost per lead, and judges campaigns on pipeline.
Most Google Ads management services price as a retainer or a percent of spend. Enlimited runs a scoped retainer, month to month, with 30-day notice and no annual lock-in. Details sit on our pricing page.
Yes, with guardrails. It needs click ID capture, a funnel-stage conversion goal, audience signals, and asset groups built by segment. Run out of the box, it optimizes for volume and floods sales with junk.
Yes, for any sales cycle past 30 days. Enhanced Conversions for Leads is Google’s recommended setup, and since June 15, 2026, new setups run through the Data Manager API. Without it, bidding never learns which clicks became deals.
Only when strong deal data flows back and negatives get weekly attention. Until then, exact and phrase with Smart Bidding protect B2B keyword pools from consumer intent.

Google Ads resources

Read before you hand over the account

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Capture high-intent buyers with Google Ads management services tuned to deals.