Fractional CMO

Marketing leadership accountable to pipeline.

We are a Fractional CMO for B2B SaaS, fintech, and law firms. One operator, one execution team, one number: qualified pipeline, every month.

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Fractional CMO services

Why founders end up hiring a B2B Fractional CMO too late.

Founder is the CMO.

Strategy moves off your plate to a senior operator who owns the number your board reads.

No ICP document.

We write the ICP, committee map, and offer doc first, so every channel aims at one buyer.

Offer never tested.

We test pricing and packaging on real buyers in weeks, so bets rest on replies, not opinion.

Channels in silos.

Paid, SEO, outbound, and email run as one sequenced plan with one message and one owner.

No attribution.

We wire attribution into your CRM before scaling spend, so every dollar traces to pipeline.

Board sees MQLs.

Reporting moves to qualified pipeline, CAC payback, and deal velocity, numbers a CFO trusts.

Book GTM Session

Your Demand Engine owner

A Fractional CMO runs the system, not another campaign.

Owned workstreams

What the CMO engagement covers

You get owned workstreams, not advice hours: positioning, ICP and offer, the demand plan, channel budgets with a P&L, agency and team management, the weekly revenue meeting, and the board deck.

It is the B2B marketing strategy seat a full-time hire would fill. Salary.com puts that hire at a $373,953 average base salary before bonus. We put the same workstreams against your pipeline without the search, the ramp, or the severance risk.

Operator plus team

Four things we run differently

First, one accountable owner: strategy and execution report to the same person.

Second, our execution team across three continents ships paid, SEO, AEO, and automation the same week plans change.

Third, we sign our name to qualified pipeline, not activity.

Fourth, continuity: Spencer Stuart’s CMO Tenure Study puts the CMO among the shortest-tenured seats in the C-suite. We built this seat to outlast any one hire, on the architecture behind 320+ businesses scaled.

Your first 90 days

What ships in your first 90 days

Weeks 1 to 2: ICP, offer, and message audit, signed off by your leadership.

Weeks 3 to 6: attribution live in your CRM, a channel P&L on every dollar, and quick-win campaigns in market.

Weeks 7 to 12: a pipeline scorecard, a buying committee playbook, and the first scale test. The plan is built to show measurable pipeline movement by day 90. Worldpay saw what this system produces at full scale: 26,400 qualified leads.

Revenue KPI reporting

How a B2B Fractional CMO reports

Five numbers, one weekly readout: qualified pipeline, CAC payback against our 12 to 18 month program target, SQL-to-win rate, marketing-sourced revenue, and deal velocity. MQL counts and impressions never reach your board deck again.

Attribution runs inside your CRM, not our slides, so your finance team can check every figure without asking us. If a channel cannot show its math, its budget moves to one that can. That is fractional marketing leadership a CFO signs off on.

Pipeline results on file

Results that survived the board review

65%

Lower training costs

Enterprise Tech

$7.9M

Pipeline
influenced

Fintech

500%

Company growth

Financial Services

300%

More conversions

Law Firm

43%

Pipeline growth

B2B SaaS

35+

Enterprise appointments

B2B SaaS

See the case study

65% Lower training costs

Enterprise Tech

See the case study

$7.9M Pipeline influenced

Fintech

See the case study

500% Company growth

Financial Services

See the case study

300% More conversions

Law Firm

See the case study

43% Pipeline growth

B2B SaaS

See the case study

35+ Enterprise appointments

B2B SaaS

See All Case Studies

Start with proof, not a title change.

One audits your engine. The other books meetings while it gets fixed.

Demand Engine Audit

For teams that need the leaks found before the leader.

Start the Audit

AI SDR & Pipeline Agent Pilot

An always-on rep that works leads while we fix the plan.

Launch the Pilot

Written GTM strategy you keep
Weekly pipeline revenue meeting
Channel P&L on every ad dollar
Attribution wired into your CRM
Agency and vendor management included
Board-ready reporting every month
Pilot ends with a written go/no-go

Marketing leadership plan

How fractional marketing leadership turns into pipeline.

Step 01. Strategize

Own the strategy.

We write the ICP, offer, and demand plan, then get your leadership signed off in week one.

Step 02. Execute

Run the channels.

Our team ships paid, SEO, content, and outbound under one plan, managed by your fractional CMO.

Step 03. Measure

Report the truth.

Attribution runs in your CRM. Pipeline, CAC payback, and deal velocity in one weekly readout.

Step 04. Accelerate

Fund what closes.

Budget follows closed revenue. We scale winners, cut losers, and reset the plan each quarter.

Plan My First Quarter

Revenue range and fit

Built for high-value B2B pipelines.

Good fit: B2B SaaS, fintech, and law firms from $500K to $30M in revenue, deals worth $10,000 to $500,000, and no senior marketer in-house.

Not a fit: pre-revenue with no offer, sub-$5K consumer sales, or renting a title for a slide.

Tell us what's broken.

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What B2B buyers ask before they hire

Fractional CMO FAQs

What does a Fractional CMO actually do for a B2B company?

One person owns your marketing outcome: positioning, ICP and offer, the demand plan, channel budgets, agency and team management, and board reporting. Standard scope is 10 to 20 hours a week, working inside your CRM and systems, not beside them.

What does a B2B Fractional CMO own that a marketing agency doesn't?

The number. An agency owns activity inside its channel. We own qualified pipeline across every channel, plus the calls agencies avoid: budget shifts, vendor changes, hiring plans, and what gets cut.

How do you measure success?

Five KPIs in one weekly readout: qualified pipeline, CAC payback, SQL-to-win rate, marketing-sourced revenue, and deal velocity. Everything is tracked inside your CRM, so your finance team can verify each number without asking us.

How does the engagement work?

Standard scope is 10 to 20 hours a week with a named response SLA, month-to-month with 30-day notice, and no 12-month lock-in. You keep every strategy document, dashboard, and playbook we build, whether we stay or not.

How fast can we expect results?

The first 90 days are sequenced for it: strategy signed by week two, attribution and quick wins live by week six, a scale test by week twelve. Speed still depends on your offer, market, and sales follow-up, so we set targets in writing first.

Is a part-time CMO for SaaS enough, or do we need full-time?

Part-time leadership works until marketing needs a daily executive presence, which in our experience arrives past $30M in revenue or a large in-house team. When that day comes, we help you hire the full-time CMO and stay through the handoff.

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