Enlimited combined Google Ads management with SEO and content marketing for Oaklin Lane’s two pediatric therapy clinics. The clinic campaigns recorded 379 conversions at $32.99 in ad spend per conversion.

The Company: Oaklin Lane

Oaklin Lane is a neighborhood pediatric therapy clinic group based in Plano, Texas. Our pediatric therapy lead generation engagement with CEO Chris Callander began in May 2026 and covers two Dallas-area clinics: the original Rockwall location and the newer Lake Highlands clinic. Both offer speech-language therapy, physical and occupational therapy, sensory integration, and feeding and swallowing therapy. Everything is play-based, so kids work hard while they still feel like kids.

Insurance eligibility and intake decisions remain with Oaklin Lane’s team. Chris described an expansion goal across Dallas, Houston, and Austin. That shaped our brief: build search campaigns and an SEO approach for the current locations, with a structure the team could adapt for future clinics.

The Challenge: Ads Running, Forms Sitting Empty, Tracking Missing

Chris came to Enlimited in May 2026 because the ads were not producing enough form submissions, and he could not confidently connect inquiries to campaign performance. Our foundation brief identified uncertain conversion tracking as an early priority. Before expanding acquisition, we needed a clearer view of which searches and clinic campaigns produced useful responses.

The brief focused on parents already searching for care. A family looking for speech, occupational, or physical therapy needed a relevant local clinic and a clear intake path. Our competitor research included Monkey Mouths and Synaptic Pediatric Therapies, with Google Search and Maps at the center of the acquisition plan.

Three problems stacked up:

• A need for clearer clinic level campaign structure, so each location could carry its own budget and performance review.
• An intake path with no tracked conversion events, so optimization had no signal.
• Thin local search visibility for two locations competing against hospital-backed brands.

The brief covered both Rockwall and Lake Highlands. Chris wanted more useful inquiries for the current clinics and an acquisition approach the team could adapt as Oaklin Lane expanded. That made repeatability part of the assignment from the start.

The Solution: A Pediatric Therapy Lead Generation System Across Google Ads, SEO, and AI Search

We started with tracking, because every later dollar depends on knowing what counts as a lead.

Google Ads for Pediatric Clinics

Our foundation plan put access, audits, competitor research, and measurement first. The June continuation proposal recorded that the strategy, audits, planning, and foundation work had been mapped. The acquisition blueprint then organized the ongoing work around these priorities:

• Review conversion tracking across Google Ads, Google Analytics, and the website, with separate definitions for form submissions, qualified intakes, and downstream patient outcomes where records allow.
• A Google Ads restructure into two campaigns, Rockwall Clinic and Lake Highlands Clinic, with ad groups by service line: speech-language, physical and occupational, sensory integration, and feeding and swallowing.
• A keyword map built on bottom-of-funnel parent intent such as “speech therapist for kids near me” and “feeding therapy,” with negatives blocking job seekers, adult therapy, CEU courses, and out-of-area searches.
• A reusable location template: sitelinks, callouts, call and location extensions, and ad copy about trust, availability, and the neighborhood feel. Locked once, cloned per clinic.

Our Google Ads management focused on clinic level campaign structure and ongoing optimization. The operating plan called for weekly reviews of search terms, bids, budgets, negative keywords, and ad variants. Separate clinic campaigns gave the team a clearer basis for comparing performance and deciding what to test next.

Local SEO and AI Search Visibility for Clinics

SEO ran alongside paid search. Our work covered service and city keyword strategy, content planning, on site optimization, and technical SEO guidance. The June continuation scope added ongoing SEO content, metadata, internal linking, and page updates.

The foundation plan also called for schema review, Google Business Profile assessment, and business listing consistency checks. We report the later AI visibility separately from those planned tasks, rather than attributing it to an unverified implementation or a single change.

Kickoff to full execution took about seven weeks.

The Results: Pediatric Therapy Lead Generation and Organic Search Growth

The two clinic campaigns recorded 379 conversions on $12,503.99 in ad spend in the report dated June 1 through November 7, 2026. Dividing spend by conversions gives $32.99 per conversion, excluding agency fees.

Google Ads results:

• 32,768 impressions and 1,698 clicks produced a 5.18 percent click through rate.
• 379 conversions divided by 1,698 clicks gives a 22.32 percent conversion rate.
• Lake Highlands recorded 207.10 attributed conversions at $30.42 each. Rockwall recorded 171.90 at $36.09.

The supplied dashboard labels the 379 total as submitted lead forms. This measures advertising conversions, not independently verified unique families or patients. Chris separately reported that about 90 percent of leads converted, but the available records do not establish the cohort or downstream stage.

Organic search and AI visibility:

• Search Console displays 5.02K clicks, up 258 percent, and 130K impressions, up 754 percent, for its selected three month period.

• Semrush displays 208 organic keywords and estimated monthly organic traffic of 946. These estimates differ from measured website visits.

• The supplied generative AI features report displays 45.3K impressions across its selected six month period.

These reports measure different outcomes and periods. Together, they document paid inquiry activity and broader search visibility. They do not establish patient acquisition cost or financial return.

Why Enlimited Worked for Oaklin Lane: Tracking First, Then Scale

The strongest strategic decision was putting measurement at the center of acquisition. Chris needed more useful inquiries and a clearer basis for judging the ads. Our plan separated form submissions, qualified intakes, and patient outcomes, so campaign reporting could guide decisions without pretending every inquiry became a patient.

The second decision was location first structure. Separate campaigns made clinic budgets and results easier to review, while service focused ad groups kept the message relevant. The blueprint gave future locations a starting point, not a guarantee of identical results. Our Walden Wise case study describes a related emphasis on conversion tracking and focused search campaigns.

The third decision was keeping paid search and SEO aligned around the same services and locations. Ads supported current inquiries while content and on site work addressed organic discovery. This healthcare marketing engagement kept those priorities connected, with separate reporting for paid conversions, organic clicks, and AI visibility.

Chris’s Google review says it plainly: “we’re getting more qualified leads from families looking for speech, OT, and PT.”

If your clinic runs ads but cannot tell which inquiries become useful intake conversations, Get Your Free Marketing Plan. We will review your website, search, and paid ads, then prioritize the fixes worth making first.

“Enlimited has been our Google Ads and SEO partner at Oaklin Lane since May, and they’ve earned their spot on the team. Mohsin and his group built and now manage our Google Search Ads for our pediatric therapy clinics, and we’re getting more qualified leads from families looking for speech, OT, and PT. Their SEO and content marketing have made us easier to find in local search. The calls are useful; they answer fast, and they treat our growth like it’s their own. Highly recommend.”

Chris Callander, CEO, Oaklin Lane. Google Business Profile review.

“The Enlimited team were true professionals to work with. Most importantly, they delivered exactly what we asked for.”

Chris Callander, CEO, Oaklin Lane.