The situation
Since the beginning, Pioneer Mutual Federal Credit Union has tried to improve traditional banking by making it easier for its members to access and use. The credit union was led by an experienced team and boasted a convenient location for its branch; nonetheless, it needed something more to help it stand out in the industry. PMFCU worked with Enlimited to create a new website and a search engine optimization strategy to help customers find community investment opportunities quickly and easily.
- Create a website with a reputation for excellence that also gives information about financial products.
The solution
We developed an effective credit union website and SEO marketing strategy. Each part of the solution was made and put in place to match and improve the typical sales process that a banker or member of the community would use to choose a solution. Using this integrated strategy as a guide, the website’s layout, content, and functionality were carefully designed to support SEO and different ways of looking for and finding the right financial option.
- We defined PMFCU for search engines by doing keyword research, technical SEO, and writing compelling title tags and meta descriptions.
- Launched the website in under a month so that the PPC and Facebook campaign could generate leads faster.
The results
With its new website and SEO strategy, PMFCU improved customer service and reached more people. Customers were happier because the unique user experience and website made it possible for PMFCU to handle more requests and eliminate many of the problems they had in the past.
