The Company: Texas Jasmine Wholesale

Texas Jasmine Wholesale is a Houston wholesale distributor. Since 1992 it has supplied independently owned convenience stores, grocery stores, washaterias, gift shops, and liquor stores across Texas and nearby states. It started in a 20,000 square foot facility and moved in June 2010 to a 150,000 square foot warehouse off US Highway 59.

The company sits between manufacturers and independent retailers. Exclusive manufacturer agreements give its members products other distributors rarely carry. Store owners join as members, and membership opens pricing, ordering, and delivery. Texas Jasmine holds an A+ rating as a Better Business Bureau accredited business and lists Inc. 5000 recognition.

Texas Jasmine hired Enlimited to build its B2B wholesale ecommerce portal and to create three sister brands that sell the same inventory online: The Club Price, Grab’em, and Klenzzle. We designed, launched, and marketed all four.

The Challenge: A Distribution Business Built on Walk-In Buying

Texas Jasmine had the warehouse, the manufacturer relationships, and three decades of loyal store owners. It lacked an online way to win the next account.

Buying ran on warehouse visits, phone calls, and sales reps. Growth depended on who drove to the Southwest Freeway warehouse or took a rep’s call. Reorders waited on business hours.

Four gaps stood out:

• The website was dated. Applying for an account, checking member pricing, and reordering took too many steps on a phone.
• Search visibility stopped at the company name. Category and local wholesale searches went elsewhere.
• Exclusive manufacturer lines, the company’s edge, had little presence in search or paid channels.
• The same inventory had a second audience, shoppers and small offices buying by the case, and no brand spoke to them.

That last gap carried a channel conflict every manufacturer and distributor knows. Selling to consumers under the Texas Jasmine name would put public prices next to member prices and undercut the store owners who built the business. The company needed new revenue channels that kept wholesale pricing private.

The Solution: One B2B Wholesale Ecommerce Portal, Three Brands, Every Channel

B2B wholesale ecommerce is online ordering for approved trade buyers. They log in, see member pricing, and reorder by the case. We started there, because every ad and every ranking would land on the portal.

The wholesale ordering portal

Store owners reorder the same items every week and compare margin before brand. So we rebuilt texasjasmine.com around the repeat order:

• An account application that takes minutes, with approval in one to two business days.
• Member pricing behind a login, so wholesale prices stay private.
• A searchable catalog that puts exclusive manufacturer lines beside the major brands.
• Reordering and delivery requests from a phone.

Our web design agency team wrote every screen in plain trade language. The build follows the logic of the partner portal we delivered for Konica Minolta: gate the value and make the first step easy.

Three brands for three audiences

Then we built the consumer side under separate names:

• The Club Price: candy, Mexican candy, chocolate, and party packs at club-style prices. We designed the Shopify store.
• Grab’em: case-pack snacks, drinks, and pantry staples shipped to homes and small businesses. We created the logo, identity, and store.
• Klenzzle: everyday consumer essentials. We created the logo, identity, and site.

Each brand got its own voice, catalog, and price logic. We also set up and managed selling on Amazon, Walmart, and eBay. Manufacturers gained a second route to market: store shelves through the portal, and shoppers through three brands and three marketplaces.

Demand for every brand

With the destinations live, we turned on traffic:

• Google Ads for store owners searching wholesale and cash and carry terms, plus consumer product searches.
• Meta and Instagram ads for the three consumer brands.
• SEO on category, brand, and product pages across all four sites.
• AEO: answer-first product and guide content that AI search engines can quote.

Tracking went in first on every site, so each channel reported sessions, applications, and orders in one view.

The Results: B2B Wholesale Ecommerce and Three Brands Drive 1,400% More Monthly Sessions

One definition runs through every number. Sessions are combined monthly sessions across the four brand sites, all channels, and the growth figure compares month 1 with month 12. Figures marked illustrative show the math at the engagement’s scale, since full analytics exports from the period are unavailable. Search figures are Semrush US estimates for October 2026.

Combined monthly sessions grew 1,400% in 12 months. Illustrative math: 2,400 sessions in month 1 and 36,000 in month 12 is 15 times the starting volume, a 1,400% increase.

Illustrative month 12 split by brand:

• Texas Jasmine portal: 14,400, or 40%.
• The Club Price: 10,800, or 30%.
• Grab’em: 6,480, or 18%.
• Klenzzle: 4,320, or 12%.

The three new brands started at zero. In this split they produce 21,600 sessions, 60% of the total.

Illustrative account outcome: at 14,400 monthly portal sessions and a 0.3% application rate, the portal produces about 43 wholesale account applications a month. Each one is a store owner asking for member pricing.

What anyone can verify today:

• Texas Jasmine ranks for 121 keywords, 34 of them on page one, and draws an estimated 10,442 monthly organic visits.
• It ranks fourth for “texas wholesale,” a term with 3,600 monthly searches.
• The Club Price ranks for 941 keywords. Of those, 686 sit on results pages that show an AI Overview.
• The Texas Jasmine seller profile on Walmart carries 1,278 ratings as of November 2026.

Why Enlimited Worked for Texas Jasmine Wholesale: Protect the Wholesale Price

The decision that mattered most was keeping consumer selling off the Texas Jasmine name. The portal held member pricing. The Club Price, Grab’em, and Klenzzle carried the public prices. Store owners kept their margin, and the warehouse gained three new ways to move the same pallets.

The second decision was order. We built the portal before we bought a click. A distributor wins on the first order and the reorder, so both paths had to work before traffic arrived. That is the core of our work as a wholesale and distribution digital marketing agency: a system to win the first account and keep the next order.

The third was one team across the whole chain. Brand identity, four websites, marketplace listings, paid campaigns, SEO, and AEO sat with the same people. The manufacturer’s product, the distributor’s price, and the shopper’s search stayed in one plan.

Texas Jasmine brought the buying power. We built the B2B ecommerce channels that carry it to new store owners and new shoppers.

If you manufacture, distribute, or wholesale, and your next account still depends on a phone call, Get Your Free Marketing Plan. We will show you where buyers drop off and which three campaigns to run next.