The Company: The DiJulius Group

The DiJulius Group is a customer experience consulting firm based in Brecksville, Ohio. John DiJulius founded it in 2006. The firm has helped brands like Chick-fil-A, The Ritz-Carlton, Starbucks, Lexus, and KeyBank build service that makes price irrelevant.

Four offers drive the business: consulting engagements, the CX Executive Academy, keynotes, and the Experience Revolution membership. Consulting carries the highest deal value and the longest sales cycle.

The proof is public. KeyBank’s NPS rose from 57 to 85. Worldwide Express lifted client retention from 81% to 97% in four quarters. At that deal size every qualified inquiry matters, which is why The DiJulius Group needed customer experience consulting lead generation built around buyer intent.

The Challenge: 7,936 Clicks and Zero Verified Consulting Leads

Denise Thompson, Managing Partner, came to Enlimited in February 2026 with one question. Where are the leads going?

TDG traced the drop to a 2025 Google Ads change. The ads kept running. The inquiries stopped.

Our Google Ads audit showed what the dashboard hid. From November 2025 to February 2026 the account recorded 210,163 impressions and 7,936 clicks. Google reported 33 conversions. We traced 19 to unverified homepage form pings, 12 to consulting page views, and 2 to a legacy tag. The booking confirmation page had no tracking. Verified qualified leads: zero.

The clicks were cheap for a reason. The consulting campaign averaged $0.64 per click, a sign of Display Network and broad informational traffic. Real consulting buyers cost $5 to $15 per click. Nine competing conversion actions taught Google to chase page views. The homepage served as the landing page, with ten offers and no single next step. Quality Scores sat at two, three, and four.

The trigger was the sales team. Leads from relationships still came in. Leads from search had stopped.

The Solution: A Google Ads Account Restructure and Consulting Landing Page Redesign

We started with two audits: the Google Ads account and the website’s search performance. Both pointed to one root cause: tracking fed Google the wrong signal, and every ad landed on a page built for ten buyers.

Here is what we built:

• Rebuilt conversion tracking around one primary action per campaign: a booked strategy call, with a form submit as backup. Event-based triggers replaced URL tags so the embedded calendar could fire.
• Ran fresh keyword research: 197 candidate terms from TDG’s own pages, Semrush, and Keyword Planner, shortlisted to buyer-intent terms with Denise.
• Ran competitor research across CX consultancies, author-speakers, and BPO firms. That research became three shared negative lists: job seekers, DIY searches, and competitor names.
• Restructured the Google Ads account as Search only. Display, Dynamic Search Ads, and AI Max went off. Single-theme ad groups replaced mixed keyword lists. Broad match became phrase match. Branded search got its own campaign, where “john dijulius” earned a 26.67% click-through rate.
• Redesigned and rewrote the homepage as a 12-section page with one primary call to action and client proof up front.
• Redesigned and rewrote the consulting landing page around one buyer, one offer, and one button: Book a Strategy Call. A second version speaks to banks and credit unions in their own words.
• Supported SEO, technical SEO, and AI search visibility with surgical changes to existing pages: clearer headings, answer-first sections, tighter internal links.

Google Ads, Search Console, HubSpot, and a Looker Studio dashboard carried the reporting. The audit landed in February. The rebuilt campaigns, new pages, and keyword restructure followed. Qualified inquiries arrived within two months.

The Results: Customer Experience Consulting Lead Generation in Two Months

One definition runs through every number. Paid figures come from Google Ads for August 1 to November 6, 2026. Organic figures come from Google Search Console. Lead figures are illustrative and follow the engagement plan’s funnel math, since TDG’s HubSpot holds the confirmed records.

Paid search changed shape first. Over those 98 days the account recorded 20,170 impressions, 704 clicks, and a 3.49% click-through rate.

Cost per click moved from $0.64 to about $11, inside the range real consulting buyers cost. Fewer clicks, and the right ones.

Organic search followed. Organic click-through rate equals Search Console clicks divided by impressions. The trailing twelve months averaged 0.79%, from 6,590 clicks on 835,000 impressions.

The last three months averaged 1.15%, from 1,550 clicks on 135,000 impressions. That is 45% higher. Average position improved from 13.6 to 13.2.

AI search visibility opened a new front door. Google’s generative AI features showed TDG’s pages 15,900 times in three months, about 12% of all organic impressions in that window.

Illustrative lead outcome: at roughly 215 paid clicks a month and a 3.7% landing page conversion rate, the rebuilt pages produce about 8 qualified consulting inquiries a month. The engagement plan targeted 8 to 15. Signed consulting engagements sit outside this case study.

Why Customer Experience Consulting Lead Generation Worked for The DiJulius Group

The single decision that changed the outcome was refusing to touch keywords until tracking told the truth. Most agencies would have rewritten the ads. We fixed the signal, built the pages, then rebuilt the account. In that order, every number became defensible.

The problems will sound familiar to professional services firms. A pipeline tied to referrals. An offer buyers called a feeling. Ads that burned budget on job seekers. Our growth system answered each one: tracking that counts booked calls, pages in the buyer’s own words, and an account built on buyer-intent searches.

Consulting buyers research for months and book a call once. The pages had to earn that call, the way our Houston law firm rebuild tripled Google Ads conversions on 25% less spend.

“We were losing leads and didn’t know where. Enlimited found the leaks and built a growth marketing system that fixed it in 90 days.” Denise Thompson, The DiJulius Group

If your ads spend every month and sales still waits on referrals, the leak sits upstream. Get Your Free Marketing Plan and we will show you where your tracking, pages, and search terms lose buyers.