The situation
A mutual partner recommended ADM CPA to Enlimited.
They came to Enlimited to get a new corporate identity, a responsive web design, and help with online marketing because their accounting business, which has been around for ten years, needed to improve the brand experience for its clients.
The company’s main goals were to get people to visit its website, bring in possible leads, and teach people about financial products.
- Find new customers
- Address a mature and young audience
The solution
We made a new ADM symbol, wordmark, and logo based on the greater than sign to promote ADM CPA as a professional accounting firm that gives excellent financial advice. People and businesses all over the United States might get better accounting and tax services if ADM builds a strong brand.
The results
Since the relaunch, the results have been continuously favorable and improving. The following year-over-year comparisons show the most significant improvements:
- Page visits increased by 51%
- The average time spent on the website has increased by 24%
- The bounce rate has been reduced by 41%
- Total traffic went up by 1,138%, and the fact that there were 621% more page views shows how much better the user experience got
- Conversions improved by 1,600% in just 5 months, further improving month over month, resulting in 1,580% more leads in 16 months
